PPC on lyhenne englanninkielisistä sanoista Pay Per Click. Se viittaa hakukonemainontaan, jossa mainostaja maksaa vain silloin, kun hänen mainoksensa hakukoneen tulos-sivulla nähnyt etsijä klikkaa sitä.
In all CPC campaigns there are creative side, which includes writing ads, doing keyword research and similar ”art” things, and ”nerdy” side, which has a lot of math in it. Important part of this is bid optimization. As it can be put into formulas, it can be automated and there are many automation solutions on …