Englanninkielinen termi paid search viittaa hakukonemainontaan, eli mainosten näyttämiseen hakukoneissa mainostajan ostamilla hakusanoilla hakiessa.
In all CPC campaigns there are creative side, which includes writing ads, doing keyword research and similar ”art” things, and ”nerdy” side, which has a lot of math in it. Important part of this is bid optimization. As it can be put into formulas, it can be automated and there are many automation solutions on …