Facebookissa
Twitterissäbrand localization
Me Searchboxilla teemme verkkomainontaa Kiinassa ja Venäjällä. Paikalliset asiantuntijamme auttavat suomalaisia mainostajia sopeutumaan paikallisiin kulttuureihin verkossa. Brändin sopeuttaminen paikalliseen kulttuuriin on elinehto myös verkossa, kun toimitaan eurooppalaisesta kulttuurista selvästi eroavassa ympäristössä.
Lost in Translation 3 – Regional Localization for Chinese SEM
In first two parts of this series we discussed SEM localization pitfalls for Russian (Yandex) and Chinese (Baidu) markets. However, when planning Chinese targeted Search Engine Marketed Campaign, we need to keep in mind that there are several different Chinese audiences around the world. Language differences Chinese language has many different dialects, some of them …
Lost in Translation 2 – Localization pitfalls for your Baidu campaign
In our previous article we discussed some pitfalls you have to consider when optimizing your marketing campaign for Russian market. Different markets have significant cultural and linguistic changes, therefore automated translation often doesn’t work. The best approach is to use professional localization services. Another important emerging market is China. It is second largest economy in …
Baidu basics: how to do SEM in China – part 2.
First part of this article series was discussing some features of Baidu advertising. However, as everything else in China, Baidu is not only roses. In a way to succeed, a campaign on Baidu will face some challenges, which people who did only Google before, might not expect. Let’s consider some of those challenges. Main challenges …
Online Marketing in China – part 1
Are you planning to do business in China? Or are you looking for more customers from the Middle Kingdom? As developed nation keep on struggling with finance problems, more and more Western companies are trying to conquer the Big Dragon, as China is the biggest of new emerging markets, with yearly GPD growth around 10% …
Ota rohkeasti yhteyttä!
Tulemme mielellämme keskustelemaan siitä miten kohdennettu markkinointi voi auttaa yritystäsi menestymään entistä paremmin. Tänään on hyvä päivä aloittaa verkon valloitus!
