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Baidu on kiinalainen hakukone. Kiinan tarkoin valvotussa ja monin paikoin rajoitetussa internetissä käytetään usein länsimaisten verkkopalveluiden paikallisia vastineita. Siksi myöskään Google ei ole saanut jalansijaa Kiinassa, vaan kiinalaiset käyttävät Baidua.
Lost in Translation 3 – Regional Localization for Chinese SEM
In first two parts of this series we discussed SEM localization pitfalls for Russian (Yandex) and Chinese (Baidu) markets. However, when planning Chinese targeted Search Engine Marketed Campaign, we need to keep in mind that there are several different Chinese audiences around the world. Language differences Chinese language has many different dialects, some of them …
Lost in Translation 2 – Localization pitfalls for your Baidu campaign
In our previous article we discussed some pitfalls you have to consider when optimizing your marketing campaign for Russian market. Different markets have significant cultural and linguistic changes, therefore automated translation often doesn’t work. The best approach is to use professional localization services. Another important emerging market is China. It is second largest economy in …
Baidu basics: SEO in China
Baidu is sometimes referred to as “Chinese Google” because it is a main search engine in China. With market share over 80% in Mainland China, every marketer entering this huge market will sooner or later have to consider promoting on Baidu. Challenges of SEM (Search Engine Marketing) on Baidu were discussed in earlier posts, but …
Baidu basics: how to do SEM in China – part 2.
First part of this article series was discussing some features of Baidu advertising. However, as everything else in China, Baidu is not only roses. In a way to succeed, a campaign on Baidu will face some challenges, which people who did only Google before, might not expect. Let’s consider some of those challenges. Main challenges …
Baidu basics: how to do SEM in China – part 1.
Every marketer, who is planning promotion in China, sooner or later will start thinking about advertising in Baidu. And it is no wonder, because it is by far the most important search engine in China, country with the most internet users in world. Due to problems of Google in China, share of Baidu has been …
Online Marketing in China – part 1
Are you planning to do business in China? Or are you looking for more customers from the Middle Kingdom? As developed nation keep on struggling with finance problems, more and more Western companies are trying to conquer the Big Dragon, as China is the biggest of new emerging markets, with yearly GPD growth around 10% …
Ota rohkeasti yhteyttä!
Tulemme mielellämme keskustelemaan siitä miten kohdennettu markkinointi voi auttaa yritystäsi menestymään entistä paremmin. Tänään on hyvä päivä aloittaa verkon valloitus!
